ROI calculator
What’s SEO worth to you?
An aggressive but defensible projection, with the click-through-rate curve and the full methodology visible below the result. No hidden assumptions.
12-month additional revenue
$1,235,478
Steady-state additional revenue of $205,913/month once the ramp completes.
Year-1 ROI
22.9×
Payback month
M4
Month-by-month
Methodology: show your work
We use the CTR-by-position curve published by Advanced Web Ranking 2024 CTR study (blended desktop + mobile). AI Overviews are introducing real variability in 2026. Informational queries skewed by AI Overviews can compress top-3 organic CTR by 25–40%. We use the AWR blended baseline here.
CTR table used
| Position | CTR |
|---|---|
| 1 | 33.7% |
| 2 | 15.2% |
| 3 | 9.7% |
| 4 | 6.1% |
| 5 | 4.7% |
| 6 | 3.7% |
| 7 | 2.9% |
| 8 | 2.3% |
| 9 | 1.9% |
| 10 | 1.6% |
| 11 | 1.3% |
| 12 | 1.1% |
| 13 | 0.9% |
| 14 | 0.8% |
| 15 | 0.7% |
| 16 | 0.6% |
| 17 | 0.5% |
| 18 | 0.5% |
| 19 | 0.4% |
| 20 | 0.4% |
| 21+ | ~0.2% |
For this scenario:
- Current CTR (pos 8): 2.30%
- Target CTR (pos 3): 9.70%
- Implied traffic uplift multiplier: 4.22×
- Steady-state additional traffic/month: 12,870
The month-by-month ramp uses a sigmoid centred around month 6.5, reflecting the "slow then sudden" reality of SEO uplift, not a flat or linear projection. Month 12 reaches steady state.
This is an indicative projection, not a guarantee. We do not promise specific outcomes. Anyone who does is being dishonest about how search works. The calculator exists to make the conversation specific, not to make promises.