Local SEO
For businesses that serve real places.
Google Business Profile, NAP consistency, genuine location pages, a real reviews process. Tracked separately from national organic so you can see how your local presence is actually doing.
The work
Six things that move local outcomes.
Google Business Profile
For every location: claimed, verified, complete category, exact NAP, accurate hours, current photos, services and products listed. The most common and most fixable local problem starts here.
NAP consistency
Name, address, and phone appear identically everywhere they appear: directories, listings, your own site. Inconsistency confuses the local signal. We audit, fix, and add legitimate listings where you should appear and don’t.
Genuine location pages
Multi-location clients get a real, useful page per location. Not thin doorway pages. Real information a local customer actually wants: address, hours, what that location does, local specifics.
A legitimate reviews process
A steady, legitimate way of asking satisfied customers for reviews, and a habit of responding to all of them, well. Reviews are both a ranking factor and a conversion factor. We never fabricate reviews.
Local content and links
Where it fits, content that genuinely serves the local audience. Authority from genuinely local sources: local press, local organisations, local partnerships. The local-flavoured version of the content and link work.
Tracked separately
Local visibility behaves differently from national organic. We track it as its own thing: profile views and actions, local-pack visibility for priority terms, review volume and rating, calls and direction requests. The real local outcomes.
The honest part
No fake reviews. No fake listings. No fake addresses.
Anything that wouldn’t survive a platform review is a platform violation and a reputational risk to the agency. If a competitor is doing it, they’re building a problem they’ll inherit. We build the slow, legitimate version.
Frequently asked.
Can you guarantee a place in the map pack?
No. Local results are competitive, and the map pack is a finite three slots. We build the conditions that move you toward it: a complete profile, consistent citations, a working reviews process, genuine local pages, local authority. But no agency that’s honest about local search guarantees position.
Do you handle multiple locations?
Yes. Multi-location is where most of the local complexity lives. Each location gets its own profile, its own page, and its own tracked metrics. We don’t replicate copy across location pages; thin doorway pages are a known way to hurt a site.
How do you handle reviews?
By building a legitimate process you can run: a follow-up touchpoint at the right moment in your customer flow, plus a habit of responding to every review, well. We don’t fabricate reviews, we don’t buy reviews, and we don’t game review platforms. Both are platform violations and reputational risk to the agency.
Is local separate from a normal SEO retainer?
No. If local applies to your business, it runs alongside the standard retainer. It’s a layer on top, not instead of. We report on it separately so you can see how the local presence is actually doing.
What if I serve a defined service area but don’t have a storefront?
Same playbook applies, with the relevant Google Business Profile category (service-area business). The mechanics are the same; the listing surface is slightly different.
Talk about your local presence.
Start with the free audit. It checks the technical foundation. Then a conversation about whether local needs its own treatment in your engagement.